Understanding your numbers

What each number in the app means, in plain words.

What Is Conversion Ratio in Insurance Sales?Conversion ratio is the share of chances that become the next step. The three ratios worth tracking, a worked example, and where to see yours.
Healthy Salary-to-Revenue Ratio for AgenciesThe salary-to-revenue ratio sets what you pay your team against the commission your agency earns. How to work out yours and how to read it.
How to Calculate Producer Commissions (Step-by-Step)How to work out a producer's commission on a sale and on a month, from the carrier's rate to the producer's pay, with chargebacks.
What Is a Producer Scorecard?A producer scorecard puts the same few numbers side by side for every producer. What belongs on one, how to use it, and where to find yours.
What Is a Carrier Statement (and Why It Matters)?A carrier statement lists every policy a carrier is paying your agency commission on. What is on one, how to read a line, and why to check it.
What Is a Book of Business in Insurance?A book of business is every policy an agency or producer holds that is still in force. What counts, how to measure its health, with a worked example.
What Is a Commission Split?A commission split is the share of the agency's commission paid to the producer who wrote the sale. How it works, with a worked example.
What Is Retention Rate in Insurance?Retention rate is the share of customers who renew instead of leaving. How to work it out, why it compounds, and where Producify shows yours.
What Is Quote-to-Bind Ratio (and Why It Matters)?Quote-to-bind ratio is the share of quotes that become policies. How to work it out, what counts as a quote, and what a high or low ratio can mean.
What Is Commission Reconciliation?Commission reconciliation is checking what each carrier paid you against what you sold. The errors it catches, how to do it, and a worked example.
What Is Lead Source ROI in Insurance?Lead source ROI is what a lead vendor earns you for each dollar you pay it. The formula, a worked example, and how Producify works it out.
What Is Cost Per Policy (CPP) in Insurance?Cost per policy is what each sale cost you in leads. The formula, a worked example, and why it beats cost per lead for judging a vendor.
What Is Cost Per Quote in Insurance?Cost per quote is what you spend on leads for each quote you give. The formula, how it sits between cost per lead and cost per policy.
What Is Producer Capacity in an Insurance Agency?Producer capacity is the most business a producer can handle well. How to spot when a producer has reached it, and why it decides when to hire.
What Is Close Ratio in Insurance Sales?Close ratio is the share of quotes or leads that become sales. The two versions, how to work each out, and where to see yours.
What Is a Streak Bonus in Insurance Agency Pay?A streak bonus pays a producer for hitting a target several periods in a row. How it works, how to set one up, with a worked example.
What Is a Milestone Bonus in Insurance Agency Pay?A milestone bonus pays a producer for reaching a big target, such as a premium total. How it differs from other bonuses, with a worked example.
What Is a Team Bonus in Insurance Agency Pay?A team bonus pays every eligible person when the team reaches a shared goal. How to set one up, when it backfires, with a worked example.
What Is Production Credit in Insurance Sales?Production credit is the record of which producer wrote a sale. Why pay, goals and rankings run on it, and how to fix a sale credited wrongly.
What Is a Policy Lapse in Insurance?A policy lapses when it ends because nobody paid or acted to keep it. How it differs from a cancellation, how to work out a lapse rate, and how to cut it.
How to Pay Insurance Producers: A Pay Period ChecklistA step-by-step way to run producer pay each period: cutoffs, sales review, commission and bonuses, chargebacks, statements and handing off to payroll.
Rule of 78 and Rule of 108: Life and Health CreditsHow the Rule of 78 spreads Life premium over 12 months, how the Rule of 108 splits Health premium in two, and why the issue date decides what counts.
How to Measure Internet Lead ROI for Your AgencyThe sums to run before you buy more leads, from cost per lead to ROI, and the retention number that can change the answer.
What Is Net Gain/Loss?Net gain/loss is policies added minus policies lost. What it tells you, why sales alone can't grow a book that leaks, and where to record it.
How Goal Projections WorkHow the year-end and month-end projections on Home are worked out, with examples, and how to turn a behind number into a monthly target.
Understanding Your Metrics: A GlossaryEvery number on your pages in one place, from policies and pace to lead conversion, ROI and commission rates, each with how it is worked out.
How to Track Producer PerformanceThe numbers that show how each producer is doing, how to read the patterns in them, and how to coach and pay on them.
How Insurance Agency Commissions WorkHow commission flows from the carrier to the agency to the producer, how bonuses and chargebacks change it, and when a sale pays.
Lead ROI for Insurance Agencies: The Complete GuideHow to tell whether a lead source makes money, in year one and after renewals, how to compare sources fairly, and when to cut one.
How Much Do Insurance Agents Make Per Policy?What an insurance agent earns on one policy depends on the premium, the agency's commission and the agent's split. Here is the math, step by step.
Short Rate vs Pro Rata CancellationWhen a policy cancels early, pro rata returns the full unused premium. Short rate keeps a bit more as a penalty. See how each works, with examples.
Earned vs Unearned PremiumEarned premium is the part of a policy's premium for time already covered. Unearned premium is the rest. Here is how to work out each one.
Sales Incentive Ideas for Insurance AgenciesTen incentive ideas for insurance agency teams, what each one rewards, and how to work out what it costs before you offer it. With worked examples.
Sales Contest Ideas for Insurance OfficesEight sales contest ideas for an insurance office, how to set the rules, what to count, and how to keep it friendly. With a worked example of the cost.
How to Increase Insurance SalesInsurance sales grow from four numbers: leads, quote rate, close rate and policies per household. How to find the weak one and move it, with examples.